KITKAT Campaign - Snap out of it
strategic insight ~ creative concept ~ art direction
writing ~ creative direction
writing ~ creative direction
A new KITKAT global brand platform - 'Snap out of it' - launched with a 60' film, online video, OOH and social posts, illustrating that common everyday frustrations are even more universal (and timeless) than you might think.
- Editor's Pick, Creativity Online - Bronze, Direction - LIA - Bronze, Production Design - LIA - Best Ads, Pick of the Week (TVC 30') - Best Ads, Pick of the Week (Social Videos) - Running in Europe, the Middle East and USA (purchased by Hershey who own KITKAT) - Adopted as the global KITKAT platform, with South America developing the next film and Australia -